When you’re working on the web, the topic of SEO (aka Search Engine Optimisation, or optimization for any American readers) is always going to come up at some point or another. We don’t offer specialist SEO services, but we do know a couple of things about SEO. However we’re constantly struggling to find a good way of explaining what exactly SEO is to our customers, whether they need it or not, and if they do, then how much do they need? What’s worse is that there’s a lot of self proclaimed “SEO experts” out there who do nothing to help...