A place where we write words Ignition Blog

After reading Ross’s recent post on SEO I couldn’t help but want to add my 2 cents worth. Having worked with Ignition on various projects for over a year now I’ve found myself discussing SEO with a number of clients and acquaintances.  Everyone seems to have heard of SEO but often people’s perception of it seems grounded in outsmarting search engines rather than creating fantastic websites. So, are you smarter than Google? Many people seem to think that they can make a boring site popular through SEO.  By adding keywords and metatags, that match popular search terms, they assume they...

When you’re working on the web, the topic of SEO (aka Search Engine Optimisation, or optimization for any American readers) is always going to come up at some point or another. We don’t offer specialist SEO services, but we do know a couple of things about SEO. However we’re constantly struggling to find a good way of explaining what exactly SEO is to our customers, whether they need it or not, and if they do, then how much do they need? What’s worse is that there’s a lot of self proclaimed “SEO experts” out there who do nothing to help...